What is SEO?

SEO is an acronym for Search Engine Optimizer or Search Engine Optimization.
It is the activity of optimizing web pages or sites to be search-friendly in order to obtain a higher ranking in search results.

Why is SEO important?

Investing in organic SEO is more important now more than ever. Every business definitely needs to have an SEO strategy in place to be successful in online marketing. SEO remains one of the single most important components of any organization’s branding efforts and online presence.

SEO Works

The principles that are used in SEO are aimed to:


  • Increase a business’ ranking in the Search Engine Return Pages (SERP). High ranking= wider exposure.

  • Increase traffic to your web site. More traffic =more exposure and more customers.

  • Position your business as a front-liner of your industry online. Better position=increased relevance.


It is still an essential part of online marketing

SEO increases your brand’s credibility, relevance, and reach. There are millions of websites today; SEO makes you stand out among the crowd.

More importantly, your competitors are using SEO. Don’t get left behind.

It is cost-effective

SEO has better ROI compared to normal ads. The results and benefits you get from SEO are permanent.

SEO can also take your business to a new level. This is the internet we are talking about. We are talking about the future.

Search engines grabbing more market share

80-90% of customers now check online reviews prior to making a purchase. This consumers’ behavior dictates the trends of marketing —online and offline. SEO techniques can be used to harness this behavior.

Mobile SEO and local search optimization

The number of internet access using mobile device have exceeded compared to desktop users. Mobile SEO is a new arena for companies to indulge in with their marketing campaigns.