Everything around us is getting more and more sophisticated by the day, and the marketing industry is no exception. Social media is not an exception. SEO is not an exception either. Everybody is starting to apply Artificial intelligence to their respective industry and day-to-day activities.

Paul Roetzer discusses in his article, “The Missing Piece of Marketing Automation That Could Change Everything” the potential of Artificial Intelligence to augment and transform the industry. In fact, most of the companies that we interact with today are already heading in that direction. Here are excerpts from the article:

The scope of its application in the marketing industry is probably further along than many would think. According to Salesforce CEO Marc Benioff, “We’re in an AI spring.” In a January 2015 interview, Benioff told Fortune’s Adam Lashinsky:

For our company, and I think for every company, the revolution in data science will fundamentally change how we run our business because we’re going to have computers aiding us in how we’re interacting with our customers.

Benioff continued:

[W]e need a new generation of tools to be able to organize and view the data. We need a new generation of executives who understand how to manage and lead through data. And we also need a new generation of employees who are able to help us organize and structure our businesses around that data.

It is actually happening. The top 10 companies in the marketing industry raised nearly $400 million for the development of innovations using artificial intelligence.

Read full article here.